Step2 logo

Step2

step2.com Founded in 1991 501-1000 employees
Toys & Games Shopify Plus
Platform Shopify
Location United States
Language English
Currency USD
Store step2.com
Products 2,799
label-3 Avg. Price $36.37
Tech/Apps 1 Shopify App

Step2 Overview: Company Profile and Brand Information

Step2 is a Toys & Games direct to consumer (dtc/d2c) brand established 33 years ago in 1991. With a team of 501-1000 employees, Step2 operates on the Shopify platform, catering primarily to customers in United States.

Step2 manufactures and sells a variety of high-quality indoor and outdoor children's toys. Their product range includes play kitchens, playhouses, wagons, swing sets, and home and garden items. Designed to inspire creativity and active play, Step2's toys cater to kids of all ages. Parents can find durable and fun products that encourage development and imagination.

For customer support and inquiries, Step2 can be reached at their dedicated support email: store@thestep2company.com

Shopify Plus Merchant

As a Shopify Plus merchant, Step2 has access to enterprise-level features, indicating significant sales volume and scalability for future growth.

Product Catalog

With 2,799 items, Step2 demonstrates an extensive approach to their offerings.

Target Market

Step2 operates in English, catering to a English-speaking customer base and accepts payments in USD.

Pricing Strategy

The average product price is $36.37 , positioning Step2 in the budget-friendly segment of the Toys & Games market.

Instagram Performance

Step2's Instagram following has grown by 723 followers over the last 30 days ( + 0.75% ) . Follow them at @thestep2company .

Best-Selling Products for Step2

Explore Step2's top-performing products, showcasing the brand's most popular and successful offerings. This curated list provides insights into consumer preferences and the brand's strengths in the Toys & Games market.

Top Products for Step2
Product Price Stock
$64.98
$39.99
$899.99
$449.99
$69.98

Step2 Updates: Latest Activities and Brand Events

Stay informed about Step2's latest activities, including new product launches, promotions, and technology updates. This timeline provides valuable insights into the brand's recent developments and market strategies.

Comprehensive timeline of recent Step2 brand activities, including product launches, promotions, and technology changes.
Activity Type Activity Details Date More Info

New Product Launch

End Track Safety Orange (D) (134111A10P)

View Product

New Product Launch

Center Track Blue (C) (134112A09P)

View Product

New Product Launch

Candy, Gingerbread Man, Door & Gumdrops (w/o decal) (142588)

View Product

New Product Launch

Faucet Silver (142390)

View Product

New Product Launch

Scooter Right Fender (134776A02P)

View Product

Step2 Discount Codes: Latest Promotions and Offers

Discover the latest discount codes and promotional offers for Step2. These coupons can help you save on your next purchase from this Toys & Games brand.

Current discount codes for Step2
Coupon Code Discount Description Date Added
10% Off
$10 Off Pretty & Posh Vanity with Stool
Discount details not available
25% Off
Merry Moments 14 Days of Deals!

These Step2 discount codes are sourced from public platforms and were valid at the time of our last review. Coupon availability and terms may change.

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