Root
About Root
Root is a Health & Beauty direct to consumer (dtc/d2c) brand established 11 years ago in 2013. With a team of 11-50 employees, Root operates on the Shopify platform, catering primarily to customers in United States. Root offers high-quality natural, organic, and mineral makeup and beauty products. Each product is formulated without fillers or harsh irritants, making them ideal for those with sensitive skin. The brand combines elements of nature and glamour to create cosmetics that are both effective and gentle. Root caters to individuals seeking pure, clean beauty products that do not compromise on performance.
For customer support and inquiries, Root can be reached at their dedicated support email: hello@rootpretty.com.
Shopify Plus Merchant
Root leverages advanced ecommerce features, indicating a substantial operation with significant revenue and growth potential.
High-Value Tech Stack
Root utilizes high-value apps, often associated with brands experiencing notable success and revenue in the ecommerce space.
Product Catalog
With 469 items, Root demonstrates a focused approach to their offerings.
Market
Root operates in English, catering to a English-speaking customer base and accepts payments in USD.
Pricing Strategy
The average product price is $14.76, positioning Root in the budget-friendly segment of the Health & Beauty market.
Social Media Signals
Root's Instagram following has grown by 96 followers over the last 30 days (+0.34%). Follow them at @rootpretty.
Recent Brand Activities
| Activity Type | Activity Details | Date | More Info |
|---|---|---|---|
| New Product Launch | True Autumn Multi-Use Cream Palette | 15 hours ago | View Product |
| New Product Launch | Anthony Citrus Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm | 5 days ago | View Product |
| New Product Launch | Nicole Citrus Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm | 5 days ago | View Product |
| New Product Launch | Margot Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm | 5 days ago | View Product |
| New Product Launch | Alaina Citrus Pretty Balm • 100% Natural • Vegan • Tinted Lip Balm | 5 days ago | View Product |
For more detailed brand activities, create an account.
Top Products
| Product | Price | Stock |
|---|---|---|
| $24 | In Stock | |
| $18 | In Stock | |
| $30 | In Stock | |
| $22 | In Stock | |
| $12 | In Stock |
Discount Codes
| Coupon Code | Date Added | Use Coupon |
|---|---|---|
| FREESHIPPING | 13 hours ago | Apply Discount |
| LOYALTY10 | 13 hours ago | Apply Discount |
| FIRSTPRETTY | 29 days ago | Apply Discount |
| FIREWORKS | 1 month ago | Apply Discount |
| AIRBRUSH | 4 months ago | Apply Discount |
These Root discount codes are sourced from public platforms and were valid at the time of our last review. Coupon availability may change.
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